A failed idea is the path to an insight. Make your ideas turn into insights, make them fail, fail, learn and create insights only through new valuable impactful insights, you are able to drive Innovation.
So first of all, why smart facade? So is it only a fancy word or there is something meaningful behind it. So far we can identify that construction sector is actually the most wordly sector in the world and the businesses are estimated at 1 trillion dollars worldwide.